Video content is no longer a bonus—it’s a necessity. For new businesses, video is one of the most powerful marketing tools you can use. It engages your audience, tells your story, and helps build trust from the start. Whether it’s embedded on your website or shared across social media platforms, video can elevate your brand in ways that words and images alone often can’t.
People love video because it’s easy to digest, visually engaging, and emotionally compelling. In fact, studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. That means your business has a much better chance of being remembered if you use video.
Start with the basics: create a short introduction video for your homepage. This doesn’t need to be Hollywood-level production. A simple, authentic video featuring you or your team talking about what your company does and why it exists can go a long way. Customers want to know who’s behind the brand. Give them a face and a voice to connect with.
Social media is another key platform for video content. Short-form videos (15–60 seconds) perform exceptionally well on Instagram, TikTok, and Facebook. Use these to showcase behind-the-scenes footage, customer testimonials, product highlights, or quick tips related to your service or industry. Keep them fun, informative, and visually appealing.
Explainer videos are also incredibly effective, especially if you’re offering a new or unfamiliar product or service. These videos should clearly and simply describe what you offer, how it works, and how it solves a problem. Animation, screen recordings, or live demonstrations can all work well here.
When making videos, keep these best practices in mind:
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Start with a hook: The first few seconds are critical. Grab attention right away.
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Add captions: Many people watch videos with the sound off. Captions make your content accessible and easier to understand.
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Include a call-to-action: Tell viewers what you want them to do next—visit your website, follow you, or make a purchase.
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Keep it short and sweet: Attention spans are short, especially online. Aim for 1–2 minutes max for most videos.
As you grow, consider investing in professional video production. Quality matters, especially for promotional or homepage videos. But don’t wait to get started. Even smartphone-quality videos can be effective if they’re authentic and well-edited.
Hosting your videos on platforms like YouTube or Vimeo also helps with SEO. YouTube is the second-largest search engine in the world, and embedding YouTube videos on your site can increase traffic while improving your visibility in search results.
Finally, analyze your video performance. Look at metrics like views, watch time, click-through rates, and engagement to understand what’s working and what’s not. Use this data to improve future videos and better tailor your content to your audience.
In summary, video content is a dynamic, engaging, and cost-effective way for new businesses to connect with their audience. From introduction clips and social shorts to tutorials and testimonials, video helps you build relationships, communicate value, and drive growth. Don’t wait—start creating today.
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If this sounds like something your business doesn’t have the time or expertise for, our digital marketing company is here to help. Feel free to reach out and contact Yellow Dog Website Design or by phone at 515-783-2155. We’ll set you up with a meeting to help get your company moving in the right direction.
